Merchandise More Than Just Your Jewelry Cases

Just as important as regularly remerchandising your retail offerings to create a fresh, new look, it’s important to also refresh your online presence.  Your typical jewelry customer is not coming into your store regularly to find new merchandise, so it’s up to you to remind and entice them to come in. With a little out-of-the-box thinking you can still show off your stuff no matter if your customer is waiting in line at Starbucks or lounging on the sofa.

We understand that regular updates to your website can be costly and time consuming, so we suggest only posting your staple, always-in-stock collection pieces to your website for your visitors to get a sense of who you are. Then, post a link to your Facebook business page (don’t have one? Sign up here!) where you can show off your new, seasonal pieces quickly and easily. Oh yeah, did we mention it’s free?

The benefits of having a Facebook business page are proving to be irreplaceable to the success of a business. A Facebook business page allows you to easily build and nurture your brand, create a conversation with your customers  and maximize customer engagement (Facebook is a great way to offer info about deals, sales and events), drive traffic to your website and attract new customers. You’ll also build customer loyalty and keep your brand on the forefront of their minds. Instead of a customer thinking of you on an anniversary or major gift giving holiday, Facebook will alert them to a brand new line you’re carrying or prompt them to come in for a bauble before they head out on a summer cruise.

Currently, Facebook has over 750 million active users worldwide. Capitalize on these 21st century “window shoppers” by posting your most eye catching pieces on your business page.  It just might catch the attention of a customer you haven’t seen in awhile or a brand new customer a hundred miles away.

Like us on Facebook to get more merchandising tips and in store best practices! We’d love to stay in touch with you!

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