Presentation Sells

So you’re back from JANY with a brand new collection of this season’s latest and greatest jewels and gems! In the midst of all the glitz and glamour of inhibited shopping (how could you say no to that last diamond engagement ring?), did you stop to consider how this new jewelry will fit into your current store design?

It’s important that your store environment convey the look and feel of the jewelry you sell, as store design often dictates who walks into your store.  Fabienne Moit, for example, created a vibrant and trendy store to cater to her clients looking for one-of-a-kind beach inspired jewelry. Her unique, one-of-a-kind store compliments the jewelry she designs and sells, never misleading a customer and most always enticing the customer to make a sale.

The same goes for if you’re selling $2 million diamonds: you want to make sure your cases look like a million bucks, too. Just check out Daoud’s Fine Jewelry in South Florida. With both traditional jewelry pieces and a more traditional client base, their newly redesigned look is more than successful. Customers notice the extra effort taken to create a cohesive shopping experience and continue to shop at Daoud’s year-after-year, and in this store’s case, generation-after-generation.

So as you make room for your new arrivals, consider how your jewelry fits with your overall store design. Do your jewelry collections and your store environment tell the same story? If not, check out our RTG collections to see if we have a solution for your store!

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2 Responses to «Presentation Sells»

  1. I really like the look of the store in the second picture. Is that your RTG collection?

  2. Hi Robert – That was one of our custom designs. We’re happy to help you recreate the look for your own store. We might even be able to incorporate some of our RTG pieces. If you’re ready to get started, please feel free to contact me at dhollingshead@nknewlook.com.

    Thanks, David

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