Archive for August, 2011

Relax! Shopping (and Selling!) Can Be Easy…

When it comes to designing your store environment, it is important to consider how the cases and retail fixtures you choose will affect your store’s overall vibe. While the customer of today demands their expectations to be met – high-quality jewelry collection, superb customer service and a flawless presentation of merchandise – they also crave a relaxed shopping experience. To achieve this, consider choosing front loading cases, which will bring your sales associates out from behind the counter to offer casual but personalized service.

Fabienne Miot, St. Bart's

To compliment the casual vibe of her store’s island locale, jewelry designer Fabienne Miot made the decision to situate her cases along the wall instead of falling in line with the traditional counter service setup of most jewelry stores.  She found that by bringing her sales associates out from behind the counter they were able to help more customers and alleviate the awkward pressures presented in counter top sales situations.  For her, this resulted in customers feeling comfortable to shop, try on and, most importantly, buy.

Italics, Puerto Rico

With NK newlook you can incorporate front loading cases into your store without sacrificing style.  Subtle placement of locks and unimposing drawers allow you to easily access jewelry and even store overflow inventory in a convenient way.

Merchandise More Than Just Your Jewelry Cases

Just as important as regularly remerchandising your retail offerings to create a fresh, new look, it’s important to also refresh your online presence.  Your typical jewelry customer is not coming into your store regularly to find new merchandise, so it’s up to you to remind and entice them to come in. With a little out-of-the-box thinking you can still show off your stuff no matter if your customer is waiting in line at Starbucks or lounging on the sofa.

We understand that regular updates to your website can be costly and time consuming, so we suggest only posting your staple, always-in-stock collection pieces to your website for your visitors to get a sense of who you are. Then, post a link to your Facebook business page (don’t have one? Sign up here!) where you can show off your new, seasonal pieces quickly and easily. Oh yeah, did we mention it’s free?

The benefits of having a Facebook business page are proving to be irreplaceable to the success of a business. A Facebook business page allows you to easily build and nurture your brand, create a conversation with your customers  and maximize customer engagement (Facebook is a great way to offer info about deals, sales and events), drive traffic to your website and attract new customers. You’ll also build customer loyalty and keep your brand on the forefront of their minds. Instead of a customer thinking of you on an anniversary or major gift giving holiday, Facebook will alert them to a brand new line you’re carrying or prompt them to come in for a bauble before they head out on a summer cruise.

Currently, Facebook has over 750 million active users worldwide. Capitalize on these 21st century “window shoppers” by posting your most eye catching pieces on your business page.  It just might catch the attention of a customer you haven’t seen in awhile or a brand new customer a hundred miles away.

Like us on Facebook to get more merchandising tips and in store best practices! We’d love to stay in touch with you!

Visit NK newlook at SJTA’s Atlanta Jewelry Show!

The NK newlook team will be setting up shop this weekend at the Atlanta Jewelry Show to bring you the best-of-the-best in showcase and display case design. If your store is in need of a makeover or just some extra TLC, stop by booth #604 to meet the NK newlook team and get started creating the store of your dreams.

SJTA Atlanta Jewelry Show
Cobb Galleria
2 Galleria Pkwy SE
Atlanta, GA 30339

BOOTH #604

Saturday:  10am – 6pm
Sunday: 9:30am – 6pm
Monday: 9:30am – 3pm


To set up an appointment with an NK newlook Account Executive during the show or for more information, contact David Hollingshead:

David Hollingshead  l  dhollingshead@nknewlook.com l  212.851.6393