Archive for the ‘Store Design’ Category

Relax! Shopping (and Selling!) Can Be Easy…

When it comes to designing your store environment, it is important to consider how the cases and retail fixtures you choose will affect your store’s overall vibe. While the customer of today demands their expectations to be met – high-quality jewelry collection, superb customer service and a flawless presentation of merchandise – they also crave a relaxed shopping experience. To achieve this, consider choosing front loading cases, which will bring your sales associates out from behind the counter to offer casual but personalized service.

Fabienne Miot, St. Bart's

To compliment the casual vibe of her store’s island locale, jewelry designer Fabienne Miot made the decision to situate her cases along the wall instead of falling in line with the traditional counter service setup of most jewelry stores.  She found that by bringing her sales associates out from behind the counter they were able to help more customers and alleviate the awkward pressures presented in counter top sales situations.  For her, this resulted in customers feeling comfortable to shop, try on and, most importantly, buy.

Italics, Puerto Rico

With NK newlook you can incorporate front loading cases into your store without sacrificing style.  Subtle placement of locks and unimposing drawers allow you to easily access jewelry and even store overflow inventory in a convenient way.

DRAB TO FAB: Winner Annouced!

We’re excited to name Armentor Jewelery our first Drab to Fab winner!

We are currently working to finalize the details on their project design, but stay tuned as we document the entire NK newlook design process, from beginning to end.

STORE PROFILE: Moshe Fine Jewellery

Over the past few years designer jewelry “shop-in-shops” have become increasingly popular additions to independent jewelry stores.  Shop-in-shops have proven successful as they allow jewelry store owners to showcase designer jewelry collections in branded showcase fixtures, which are easily identifiable to shoppers and often times draw them into the store.  But while the good-looking shop-in-shops attract customers, it is the overall store design that will keep the customers in the store and increase the potential for sales.

When owner Raymond Katzeff decided to integrate a Pandora shop-in-shop into his Toronto jewelry store, Moshe Fine Jewellery, he realized that the rest of his store could afford an upgrade to meet the quality standards of his new Pandora showcases. Noting the quality, appearance and innovation of the Pandora cases, he trusted the project to NK newlook.

Barcelona showcase with LED lighting

Working with Moshe’s budget, NK newlook focused on the interior shop fixtures and chose pieces from the affordable and visually stunning Ready To Go Barcelona collection. Since Moshe’s Pandora shop-in-shop blends seamlessly into the store’s white wall interior, a mahogany finish was chosen for the show floor cases to allow them to pop while still complementing the existing dark wood wall cases.

While the Pandora shop-in-shop may act as the overall draw into the center of the store, NK newlook created an effortless flow that inspires customers to continue browsing and, most importantly, shopping as they exit the store.

Moshe Fine Jewellery
1 Promenade Circle
Thornhill, Ontario
www.moshefinejewellery.com

WIN $10,000 OFF Your NK Newlook Showcase Purchase

You heard us right! You can win $10,000 off your showcase purchase just for stopping by our booth at JCK Las Vegas anytime between June 3-7! Just give us some details about your store, including why you need a new store design, and you could be on your way to the store of your dreams!

We’ll announce the winner via our Facebook page on Friday, June, 17, so make sure to “like us” today! Also, add us to your show planner so you don’t miss our booth at the show!

Mandalay Bay
Bayside Exhibit Hall

June 3-5 – 9:30am – 6:00pm
June 6-7 – 9:30am – 4:00pm

To set up an appointment with an NK newlook Account Executive during the show or for more information, contact David Hollingshead:

David Hollingshead  l  dhollingshead@nknewlook.com l  212.851.6393

STORE PROFILE: Fabienne Miot

Bold colors have made a statement with this year’s fashion forward, but it is not just clothing enthusiasts who are embracing the trend. In a recent redesign of her namesake store in St. Barth’s, jewelry designer Fabienne Miot opted to set her one-of-a-kind jewelry creations against a palate of white and striking magenta.

Working with the small, 141-square foot space, NK newlook embraced her vision by creating custom display cases in white to showcase her collection of pearl and semi-precious stone jewelry. The clean-line designed cases were designed to not overwhelm the space and allow the jewelry to take center stage for customers searching for the perfect keepsake jewelry piece from the island.

The custom quality of the display cases and retail fixtures subtly communicate the designer’s commitment to the evolution of the industry and her client’s growing needs.  Just like her jewelry incorporates and follows the latest trends, so does her overall company presence, including store design. Staying relevant in today’s competitive and fast-evolving industry is important and with her new store design, Fabienne Miot has done just that.

Opening the doors to her new store in early Spring 2011, Fabienne’s welcoming and bold colors certainly drew in curious customers, but it will be her innovation and dedication to her craft and business that will keep customers coming back.

Fabienne Miot
Rue de la Republique
Gustavia, St. Barths 97133
www.saint-barths.com/fabiennemiot

STORE PROFILE: Golden Anvil Jewelers

For Golden Anvil jewelry store owner Jonathon Binder, store atmosphere is essential.  As a jewelry industry veteran, Jonathon has recognized that a key factor in a customer’s buying decision is directly related to the look and feel of the store environment, specifically the color, lighting and displays. So when it came time for a store redesign in 2010, Golden Anvil entrusted NK newlook with the task.


Barcelona Showcase with Front LED Lighting. Wenge Finish.

To appeal to its Palm Beach, Florida clientele, NK newlook completed Golden Anvil’s design with a mix of Ready To Go and custom pieces from the Barcelona Collection, finished in a Wenge color palate.  The clean-lined and balanced aesthetic of the Barcelona Collection was the perfect choice to compliment the store’s sleek sophistication and stunning jewelry collection.

But for Jonathon, it was much more than just the furniture pieces and display cases that got his customer’s buzzing.  “The biggest improvement to our jewelry store architecture is the use of LED lighting technology. We incorporated direct spot and flood LED lighting to compliment our in-case LED lighting from NK newlook and we could not be happier,” said Jonathon. “Almost every customer has commented about the immediate difference in the overall feel of our showroom and because of it we have seen an increase in both sales and foot traffic.”

NK newlook plans to continue working with Golden Anvil as it evolves with its customer’s needs.  The affordability, convenience and timeliness of NK newlook’s Ready to Go Solutions will allow Jonathon to easily keep his store updated with the latest designs trends and product technologies to ensure business success for years to come.

Golden Anvil Jewelers
4601 Military Trail Suite 104 . Jupiter, FL 33458
www.goldenanvilpalmbeach.com

STORE PROFILE: Wedding Bands & Company

In honor of their 10th anniversary, Chicago based jewelry designers Koorosh Daneshgar and Oscar Valencia of Wedding Bands & Company celebrated in style: with a new store location and new design from NK newlook.

Located in the heart of Chicago’s Diamond District, Wedding Bands & Co charged NK newlook to create a clean, transitional design to compliment the urban feel of its new location.  Using Ready To Go solutions, the NK newlook design team used the Oslo Collection in a Walnut finish to create a concept that was warm and inviting, easy to shop and, most importantly, allowed the custom made jewelry to play hero.

In just under 6 weeks, NK newlook delivered completed showcases and fixtures to fill the 1,000 square foot space.  Since the store’s Grand Opening on January 29, 2011, Wedding Bands & Company has enjoyed phenomenal success with their new look in their new location.

To view the complete Wedding Bands portfolio, click here.

WEDDING BANDS & COMPANY
2 North Wabash Ave . Chicago, Illinois 60602
www.weddingbandscompany.com