Numbers Don’t Lie…

Flipping through the pages of October’s INSTORE magazine, we got an insight to what You, the jewelry store business owner, thought about success, trends and the industry. Their Big Vote keyed us in on numbers of all sorts – age, money, bling and expectations – which were inline with what we expected from the current [...]

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Invite Your Customers to Stay Awhile

When creating a store environment it’s important to design a floor plan that encourages browsing.  With proper display case placement you can lead your customer through the store to ensure that they see your entire collection. Stores that are not laid out correctly run the risk of loosing a customer’s interest and therefore a sale.
Studies [...]

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Relax! Shopping (and Selling!) Can Be Easy…

When it comes to designing your store environment, it is important to consider how the cases and retail fixtures you choose will affect your store’s overall vibe. While the customer of today demands their expectations to be met – high-quality jewelry collection, superb customer service and a flawless presentation of merchandise – they also crave [...]

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Merchandise More Than Just Your Jewelry Cases

Just as important as regularly remerchandising your retail offerings to create a fresh, new look, it’s important to also refresh your online presence.  Your typical jewelry customer is not coming into your store regularly to find new merchandise, so it’s up to you to remind and entice them to come in. With a little out-of-the-box [...]

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Visit NK newlook at SJTA’s Atlanta Jewelry Show!

The NK newlook team will be setting up shop this weekend at the Atlanta Jewelry Show to bring you the best-of-the-best in showcase and display case design. If your store is in need of a makeover or just some extra TLC, stop by booth #604 to meet the NK newlook team and get started creating [...]

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Presentation Sells

So you’re back from JANY with a brand new collection of this season’s latest and greatest jewels and gems! In the midst of all the glitz and glamour of inhibited shopping (how could you say no to that last diamond engagement ring?), did you stop to consider how this new jewelry will fit into your [...]

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Visit us at JA New York July 24 – 26!

We’re heading to New York City to showcase the latest in showcase design! Join us at the Javitz Center July 24 – 26 at Booth#1746 to learn how NK newlook can create a positive store experience for both your customer and your bottom line! Our expert team will be available to introduce you to our [...]

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STORE PROFILE: Lamborghini Shop

Some might think that larger retailers are the only ones deserving of a professional store design, but that couldn’t be further from the truth. In fact, it is the smaller stores that often times stand to gain the most from a designer’s trained eye.
Yes, even kiosks need love, too.
Recently, the Lamborghini Shop located in Sawgrass [...]

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Brilliantly Designed to Make Your Store Shine

To be successful in today’s retail market, it is more important than ever to stay on top of trends and customer needs to give your store a competitive advantage. Since your store’s overall look and feel serves as a first impression and sets the tone for what customers can expect from your brand, consider how [...]

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DRAB TO FAB: Winner Annouced!

We’re excited to name Armentor Jewelery our first Drab to Fab winner!
We are currently working to finalize the details on their project design, but stay tuned as we document the entire NK newlook design process, from beginning to end.

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